Years ago adwords was king with most internet marketers trying to master adwords to make a killing in their niche. Some very smart marketers have made millions using PPC and adwords, Perry Marshall being the classic example.
The problem I see daily is that unless you know what you are doing with paid ppc you will see your campaign budget literally disappear overnight.
There is a science to adwords that not many people can master in a short period of time. Especially newbie’s who are setting up campaigns left right and centre.
With the hefty cost per clicks involved in any adwords campaign you need to be looking at the ROI you are getting for your troubles and money invested. The trouble here is keeping up with Google’s changing algorithms, constantly being slapped and sent to implement black hat underground techniques, which don’t work in the long run.
Yahoo MSN and Bing are following the trend. Although it's been said that MSN and Yahoo have great conversion rates. There is a better way of getting fast targeted results.
